Edesy Minute-Margin Threshold

Edesy charges a per-minute platform fee of ₹4 on top of the ₹40,000 monthly Whitelabel Partnership, so every voice agent deployment carries a variable cost that scales with client call volume. The framework: before signing a retainer, estimate monthly inbound minutes, multiply by ₹4, add the ₹40,000 base, and compare against the fee you plan to charge. A salon client taking 600 minutes monthly costs ₹2,400 in platform fees plus the base; a real estate client at 4,000 minutes costs ₹16,000. Agencies that price flat retainers without this calculation absorb the overage themselves. The threshold is the minute count where platform fees consume more than 30% of the retainer, at which point you either raise the fee, cap included minutes, or move the client to a lower-touch Edesy workflow like WhatsApp cart recovery instead of voice.