StrategyDiscovery layer

Why Edesy's Per-Minute Math Decides Agency Retainer Margins

Edesy charges a ₹4 per-minute platform fee on voice usage, so every client retainer an agency signs carries a variable cost that scales with call volume rather than seat count.

By InnovaAI ResearchPublished

Why does it matter for agencies?

Leverage
58/100
Risk
64/100

Edesy charges a ₹4 per-minute platform fee on voice usage, so every client retainer an agency signs carries a variable cost that scales with call volume rather than seat count. Agencies that forecast minutes before quoting protect margin; agencies that quote flat retainers first absorb the overage themselves. The ₹40,000 monthly Whitelabel Partnership tier, with custom domain and unlimited client accounts, only pays for itself once voice minutes across the book clear that threshold.