Heyy Credit Ceiling Model

Heyy meters every plan by monthly credits, and that number decides how many clients an agency can serve before margin erodes. Hobby gives 1,000 credits and one AI employee for $49; Pro gives 6,000 credits and two AI employees for $149; Ultra gives 20,000 credits and three AI employees for $499. An agency running a $2,250 Heyy Starter Chat Launch for a salon on Hobby can absorb roughly 1,000 automated exchanges before overage pressure, which is fine for FAQ capture but thin for a busy clinic. Move support-heavy clients to Pro at $149 and the same retainer math holds across two AI employees. The framework: map each client's expected monthly conversation volume against the credit allowance of the plan you bill them on, then price the retainer so credits consumed stay under 70 percent of the tier. Ultra at $499 only makes sense when a single client's WhatsApp and Instagram volume justifies three AI employees and 20,000 credits.