Why Heyy's $49 Entry Point Changes Agency Chatbot Economics

Heyy's Hobby tier at $49/month (or $41 annual) lets an agency deploy one AI employee across three channels before committing to the $149 Pro or $499 Ultra plans, so pilot risk on a new client is roughly the cost of a single billable hour. The catch is branding: Heyy does not publish a white-label program, so client-facing conversations and dashboards carry Heyy branding, which caps resale positioning to internal workflow automation rather than a rebranded end-customer portal. Agencies that price around that constraint, charging $150-$500/month retainers on Pro or Ultra, can still build recurring revenue without pretending the platform is their own product.