Evaluation RuleDecision layer

When to Adopt Heyy: Retainer Clients Who Live in WhatsApp and Instagram DMs

Should an agency add Heyy to its stack for a client whose inbound demand arrives through WhatsApp, Instagram, or Messenger rather than email or a website form? Adopt Heyy when the client's revenue conversations happen in messaging apps and the agency can absorb a $149 to $499 monthly platform cost inside an existing retainer.

By InnovaAI ResearchPublished

“Should an agency add Heyy to its stack for a client whose inbound demand arrives through WhatsApp, Instagram, or Messenger rather than email or a website form?”

Adopt Heyy when the client's revenue conversations happen in messaging apps and the agency can absorb a $149 to $499 monthly platform cost inside an existing retainer.

Common Mistake

Agencies buy Heyy expecting to rebrand it as their own product, then discover client conversations and dashboards display Heyy branding and the white-label positioning collapses. The fix is to sell Heyy as the automation engine behind an agency retainer, not as a branded portal, and to price the retainer around the Pro or Ultra plan cost plus setup hours.

Why This Works

Heyy's Hobby plan at $49/month caps at 1,000 credits and one AI employee, which is too thin for a real client deployment, so the practical entry point is Pro at $149/month with 6,000 credits, 2 AI employees, and unlimited automations. Ultra at $499/month adds 10 users, 20,000 credits, and 3 AI employees for accounts with heavier message volume. The verdict flags that Heyy's client-facing surfaces carry Heyy branding, so the platform fits internal delivery and workflow automation, not a white-label resale play.

Apply When
  • •The client's inbound leads arrive primarily through WhatsApp, Instagram, or Messenger, and the agency needs one inbox covering all three plus website Live Chat.
  • •Monthly client retainer budget sits between $150 and $500, which maps to Heyy's Pro plan at $149/month or Ultra at $499/month without eroding margin.
  • •The client needs lead capture, FAQ deflection, and support ticket routing handled by AI employees, not just canned auto-replies.
  • •The agency is willing to run Heyy as internal workflow automation rather than resell it as a branded end-customer portal.
  • •The client's front-desk or sales team will actually work out of a shared inbox and Mini-CRM instead of their existing helpdesk.
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